The new seats will feature a wider configuration on the Boeing aircraft. Ixtapa and Cozumel were also added to the list of destinations served in Mexico. In late AugustWestJet flew to Baton Rouge, Louisianatransporting members of a Vancouver-based urban search and rescue team to assist with Hurricane Katrina relief efforts.
In a very less span of time WestJet had gained the position of market leader in domestic airlines in Canada. Strong brand image in Canada as offering a safe, customer focused and enjoyable air travel 4. Too much dependence on the Westjet weakness ravel market segment. Strategic alliances through code sharing and interline airline with American Airlines and Cathy Pacific will enable a strong network of operations and marketing 2.
InWestJet carried 17, passengers, making it the ninth-largest airline in North America by passengers carried.
So, these are the only weakness and threats of WestJet. As a company, WestJet does not show a lot of weaknesses. In addition, WestJet signed agreement of collaboration with Air France company adopting their fleets to European destinations using Boeing crafts, that could help to get along well in the international competition.
Calgary and Edmonton are in the Alberta province, which has a large dependency on the energy industry. The charter flew from Lester B.
Strengths of WestJet Airlines: On November 15,WestJet announced their first destination in Europe. This is ensured through proper training and the adequate funding needed to aintain a high standard of environmental responsibility.
Better seat utilization with the smaller aircrafts with seats can provide high-occupancy and could be more profitable compared to s Boeing aircrafts with to seats.
It does not provide any sort of first class seating which can be a factor for losing higher class travelers 3. WestJet fully supports recycling of waste de-icing fluid.
Some employee discontent has accompanied those changes. As well as adhering to all of the local, national and international standards, West Jet takes hands on accountability approach where no guidelines exist to ensure that the corporation remains responsive to current environmental issues and to prevent new environmental concerns from arising.
Snacks are provided after very long hours. The success of WestJet could be credited to the different management strategies being implement in the firm. Entry into service on the Boeing MAX 8 aircraft is planned for falland the rest of the Boeing s will follow in WestJet strives to use and develop technologies that are environmentally sound.
The same year, WestJet commissioned the construction of a new six-storey head office building, next to their existing hangar facility at the Calgary International Airport. WestJet annual net profit in CAD: Inthe airline also added another two new Eastern Canadian destinations: Moreover, WestJet started new loyalty program that will help toprotect credit card numbers of frequent flyers.
West Jet Annual Report,p.
They have tough competition from buses, train system and driving their own vehicles. With the invention of effective and efficient technology WestJet has 2 sets of staff for maintenance which results in higher expenses.
Recipient of the Canadian Airline of the year award resulting in very high morale of employees 3. As a result, WestJet was seeing some pricing and margin pressure on those routes, which does not bode well for a strong unit revenue performance in 1Q Limited viable expansion possible into newer destinations over and above currently served.
They are not very strong financial powerhouse as compare to air Canada.The point when looking WestJet as a company, their nearly better marketable strategy in plan along with welcoming, dependable service does not show a lot of weakness. Weakness With inclusion of 2nd type of fleet the airline needs to train its existing work force, which can take care of maintenance of new fleets.
The technology of the new fleet will be different compared to Boeing s, which may force Westjet to keep to two sets of staffs for maintenance. WestJet Airlines is one of the low cost air carriers of Canada. In a very less span of time WestJet had gained the position of market leader in domestic airlines in Canada.
SWOT stands for strengths, weakness, opportunities and threats. Strengths and weakness are the internal factors while opportunities and threats are the external factor.
WestJet Airlines is evaluated in terms of its swot analysis, segmentation, targeting, positioning, competition. Analysis also covers its tagline/slogan and. Short distance flights and limited destinations is the main weakness of WestJet.
At the moment, it does not provide its services to customers with the international destination which compel their customers to competing airlines. This leads to another weakness which is their inability to fly long distances.
This weakness is leaving Westjet behind its competitors as far as .Download