Domestic search companies have a competitive advantage when it comes to understanding the needs to their target customer base.
The legal system in China requires that Internet companies remain transparent and provide access to the information that is being delivered to end-users. Chapter 4 Case Study: Dealing with censorship requirements will create additional operating costs when compared to domestic operations.
Roles of the Host Government The role of the Chinese government in regulating Internet activity is far more elaborate when compared to the United States. Google learned this first hand when it was required to censor its search engine result pages that were displayed in Chinese territory.
Therefore, the country makes a strong effort to eliminate any web content that speaks negatively about the government or its policies. The New York Times, It is essential for the two parties to develop a strong relationship that is mutually beneficial.
Also, Google made an effort to educate their customers about censorship in advance, which is a choice that reflects the high ethical standards of the company Hill Google has able to overcome the challenges of international expansion and has Google in china case study questions a strong presence in the Chinese search market.
Competing in the Global Marketplace. Censoring the search results in advance allows the search engine to provide faster service.
However, the decision to be transparent about censorship tactics showed that company had very little flexibility in this matter. Officials in China have the ability to limit web content that is deemed negative to the government. Internet technology is relatively new to the global economy and has experienced a unique set of challenges.
Since it was founded, the company has maintained a high ethical standard on search results by providing users with unbiased algorithm-driven content.
In order to tap into the large Chinese market, Google was forced to stray from its traditional corporate values. In an effort to deliver better service to Chinese customers, Google decided to censor the results.
Google has a very complex collection of technology that must be tailored specifically for use by Chinese customers. Google developed a physical operations center in Chinese territory to address the censorship challenges and build a product that can serve faster search results. Google must invest heavily in developing new technology for the Chinese market and it must maintain positive relations with the host country to ensue long-term success.
Although this choice goes against their corporate values, it was a necessary step to deliver high quality search results to customers. Google was ultimately left with two choices regarding operations in China — either censor the results in-house, or let the Chinese government censor the results.
In summary, the case study of Google in China provides an excellent example of the challenges that are faced by multinational firms. Google will be required to perform a great deal of research to develop a product that will be welcomed by the Chinese people.
Summary of Strategic and Operational Challenges Any global business is bound to face a variety of strategic and operational challenges when expanding into a new foreign market.
The choice to set up a physical location in the country will help the Google become more competitive in the market. The company must also consider the competing search engines in the Chinese market, such as Baidu. However, the government is also very inviting to foreign businesses that can help increase the prosperity of the growing economy.The purpose of this paper is to address the following regarding Google’s presence in China, (a) the legal, cultural, and ethical challenges confronting Google, and (b) the various roles the Chinese government plays in Google’s Chinese business operations.
A case study on Google China for a class assignment. Business Ethics In earlysearch-engine giant Google struck a deal with the People’s This case was prepared as the basis for class discussion rather than to is “Don’t Be Evil,” and prior to entering China, Google had successfully set itself apart from other technology giants, becoming a company trusted by millions of users.
The case study in this assignment provides a fascinating view of the business environment in mint-body.com the following case study:Google in China: Finding Creative Solutions to Cultural DifferencesAnalyze the case.
In a 3- to 4-page case analysis, address the following questions:What is the basic situation described in the case?.
CASE STUDY – Google, Inc in China Google has implemented an aggressive strategy that seeks to duplicate its search engine success in the People’s Republic of China.
This case briefly discusses about search engine market in China, Google’s share in Chinese market, Government rules and regulations related to the internet search. The main issues discussed in this case study are: Google’s launch in the China and how it made its presence felt over there as well.Download