The spot features Coca cola global strategy new version of the hit song "Hey Brother" by renowned songwriter and producer Avicii. The shareable and customizable interactive digital experience is made up of different GIF scenes that reflect feelings associated with drinking Coca-Cola set to the "Taste the Feeling" anthem.
For more information, to see the commercials and view the campaign images, please visit www. Coca-Cola is central to each moment; without it, there is no story. The new campaign features more than campaign images shot by noted fashion photographers Guy Aroch and Nacho Ricci capturing people from around the world enjoying Coca-Cola in a variety of everyday moments.
Through the One Brand strategy, we will move away from multiple brand campaigns, to one single iconic brand campaign that celebrates both the product and the brand.
Images are cropped in a way that closes in on the Coca-Cola bottle, while still telling a personal story.
Rushmore tells the story of a young female cashier mesmerized by a handsome male consumer who pauses to Coca cola global strategy an ice-cold Coca-Cola "What is a Coca-Cola For?
The additional television commercials available for launch include: At the close of each spot, the family of Coca-Cola products unite under the iconic red Coca-Cola disc. Several alternate versions of the ads were produced with locally relevant casts and culturally relevant vignettes.
Each shot combines familiar Coca-Cola icons, like the contour glass bottle and red disk, with elements of both intimacy and mystery. In select markets, the song features the voice of newcomer Conrad Sewell. The experience allows users to pull a GIF scene directly from the microsite, personalize the scene with real-time feelings, and share it on social platforms with TasteTheFeeling.
The experience allows users to pull a GIF scene directly from the microsite, personalize the scene with real-time feelings, and share it on social platforms with TasteTheFeeling. Coca-Cola gathered global creative minds from 10 different agencies to begin the development process, and ultimately the 10 Television Commercials created for the campaign were produced by the following 4: The same images and television creative in Japan will also be seen in Italy, in Mexico and around the world.
People want their Coca-Cola in different ways, but whichever one they want, they want a Coca-Cola brand with great taste and refreshment. The new audio signature will be used throughout the campaign. The new campaign imagery will be used in print advertising, out of home billboards, in-store, as well as digital media.
The universal moments and storytelling depicted in the campaign were created to resonate with our consumers globally. Sewell, a London-born, Australia-raised singer was featured in the breakout single "Firestone," which produced million Spotify streams and 3 million-plus worldwide sales.
The soundtrack to "Anthem" is an original song created for the campaign and titled "Taste the Feeling.
Six additional shops will contribute creative as the campaign evolves. This is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, with or without caffeine. Coca-Cola gathered global creative minds from 10 different agencies to begin the development process.
The spot will run in all markets in Every interaction is unique and made more special through the enjoyment of a Coca-Cola. Comes to life in a global campaign--Taste the Feeling--that uses universal storytelling and everyday moments to connect with consumers around the world.
Features the product at the heart of the creative, celebrating the experience and simple pleasure of drinking a Coca-Cola, any Coca-Cola.
Music plays a key role in all "Taste the Feeling" communications. At the close of each commercial, the family of Coca-Cola trademark products unite as one under the famous red Coca-Cola disc. The spots give the viewer momentary, but intimate glimpses into everyday stories, feelings and experiences that people share while enjoying an ice-cold Coca-Cola.
The new campaign imagery will be used in print advertising, out of home billboards, in-store as well as digital media. When the younger brother finds himself without his ice-cold Coca-Colahis big brother comes to the rescue.
The anthem includes a new audio signature, inspired by the sounds of the experience of enjoying a Coca-Cola — the pop of the cap, the fizz, and ultimately the sounds of enjoyment. New Music Anthem and Audio Signature Shareable and Customizable Interactive Digital Experience The creative campaign is anchored in the fundamentals of the Coca-Cola brand — the Spencerian script, the red disc and the iconic glass bottle — but with a modern take, featuring authentic and real moments with the product at center stage.
Te 10 television commercials give the viewer momentary, but intimate glimpses into everyday stories, feelings and experiences that people share while enjoying an ice-cold Coca-Cola. The spot highlights the importance of taking time to pause, release tension, and enjoy the moment.
We want to help remind people why they love the product as much as they love the brand. The TV ads, six of which launch today and can be seen in the YouTube playlist above, offer intimate glimpses into stories, feelings and moments people share while enjoying Coca-Cola.
The spot will run in all markets in Coca-Cola is announcing tonight a major global packaging shift as part of its push towards a "one brand" strategy.
The new packaging for the entire Coca-Cola trademark will feature the brand's. Coca-Cola has launched its first-ever global marketing plan, bringing promotion of all drinks under its namesake brands into a single, "one-brand" marketing strategy.
Marking a significant shift in its marketing strategy, Coca-Cola today announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.” “We’ve found over time that the more we position Coca-Cola as an icon, the smaller we.
Today at an event in Paris, the Company’s Chief Marketing Officer, Marcos de Quinto, revealed a new 'One Brand' global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign, "Taste the.
As the most recognizable brand in the world, Coca-Cola certainly knows a thing or two about successful global marketing. At over a century old, Coke remains an industry leader both in product sales and marketing.
The following are some of the keys to the iconic company’s strategies: Despite having. © The Coca-Cola Company, all rights reserved. COCA-COLA®, "TASTE THE FEELING", and the Contour Bottle are trademarks of The Coca-Cola Company.Download